Guaranteeing high product quality is of course the highest demand of the LOWA brand. With production in Europe, this can be guaranteed in every single step of production. With the primary production location belonging to the LOWA Group, the company now has oversight over the entire value chain. It can now directly influence vendors, material suppliers and the complete process of production. Furthermore, the technology expertise and production processes also now remain in the companies hands. With its proximity to headquarters in Jetzendorf, a powerful exchange can take place, and the barriers of “two companies” are now no longer an issue with the acquisition. With this, it is possible to work together on mutual solutions. The key point is however clearly this: the clear commitment of the brand to “Made in Europe”. With the acquisition of a production location, the company has firmly buttressed its sustainability strategies. Since the company’s major markets are also in Europe, this means shorter transport distances and, with that, fewer emissions.