Blogs, podcasts and social media channels provide people interested in the great outdoors with far-reaching inspiration and, frequently, important know-how as well. We see the part­nerships with a select group of bloggers, photo­graphers and social media actors as a central aspect of our commu­nic­ations. We consider these partners to be brand ambas­sadors and “friends of the brand”. We focus in particular on developing a rela­tionship among equals, one that is char­ac­terised by fairness and goodwill. We love the many adventures that our partners regularly take us on and can really recommend that everyone follow their channels.

Meet the LOWA-Ambas­sadors